Bringing people, skills, and work together – Ton Koper

 

I used to develop advertising and brands. Still driven by curiosity, I began—after my primary career—to engage with skills and their recruitment. What I initially thought would be just a phase has remained my core focus to this day: the question of how people, skills, and work can come together in a meaningful way.

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Relationships are not a soft skill, but the foundation of value creation

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Welcome to the new world of work. In unpredictable times, my focus is on developing sustainable relationships with both existing and new skilled professionals within companies. Today, employer branding ends where the relationship begins. The ability to build relationships becomes an economic competitive factor. Human capital is mobile; relationship capital is not. Knowledge can move—but loyalty, identification, and tacit knowledge arise only on the basis of genuine relationships. Without relationships, no commitment; without commitment, no value creation.

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Generations are not a contrast, but a potential

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In my conceptual work, I design solutions on three levels: recruitment of the last “Analog Natives” and their experience-based skills in the real world; guiding principles for recruiting the first “Digital Natives” and their competencies for tasks between reality and the internet; and building on this, recruitment strategies that more closely connect the great shared potential of both generations through cooperation.

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Knowledge only lives when it Is passed on

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My aspiration is to actively share experience and pass it on to younger generations. Knowledge that is not shared is dead capital. At the same time, knowledge is the only asset that grows when it is shared. I continue to work on this—and I am not finished yet.

 

If you are interested in a lecture on this topic, please contact me by email.

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